Black Lab founded in 1995, but have stayed mainly on the sidelines of music- kinda a nightmare to find on youtube and whatever. They only ever had two charting songs in the US. This video is one they made for their fans- basically fans sent in pictures and they used them to compile a music video so this is less a deconstruction and more a way of showing how diverse a music video can be.
A great example of the band getting in touch with the the fans and giving the song over; they've also held competitions to get fans to make music videos for them; which can't really go wrong. The fans get what they want and the band get a free music video..win/win?