Artist: Cabaret Voltaire
Director: Peter Care
Genre: Early industrial/ experimental
As part of the early industrial scene Cabaret Voltaire paved the way for more mainstream bands such as Nine Inch Nails. Originating in England in the early 70's around the same time as Throbbing Gristle, and where signed onto industrial records.
As per with many music videos in the genre, it's a very low quality video very jumpy featuring fast cuts and unusual camera angles. For example the first shot, two men and the camera literally bouncing between them is rapidly cut with footage of an old woman with a flickering effect occurring in time with the beats in the song. The video 'type' itself seems to be more concept orientated with hints of the performance aspect, with the singer lip-syncing in certain shots. The whole 'theme' of the video seems to be religion and good or evil, featuring an old man with puritan esq clothing on. One thing to note is that while the shots in the video and fairly desaturated- the quick cuts/flashes are very colourful- as the video goes on things just get weirder and weirder- at 2:43 the editing seems to feature that looks like stop motion with the way the people move or 'dance' if you can call it that. Once again jump cut by different shots such as a man walking, with the same effect seen in the first shot and the puritan man's face and so on.
The video itself seems to be intentionally abstract, the editing style seems to intentionally draw the viewer out of what's going on with discontinuity edits to the style of the video, such as the way the singers are cut into the video.
But as the video goes on it seems to break more into a total dance fest- lots of shots of all different people dancing to the song/ in time with it-it ends up giving a much wider scope to the video; making the feel of it more universal.
The rapid cuts and quality of the video is typical of the genre and to an extent- time period.
The audience is somewhat hard to pin down, it's a very 'arty' concept video with very unique editing styles.
This makes the audience somewhat hard to pin down; it certainly wouldn't have received a great deal of airplay due to the length of the track itself, most singles are generally 2-4 mins in length or edited down to that so that they become more viable for airplay, or maybe that's just a modern thing- with the vast amount of music now on offer, people don't want to spend 7 odd mins listening to one song on the radio.