Audience: 15-24 (24-35)
This song was originally written for David Lynch's Lost Highway (1997)
Nine Inch Nails: The Perfect Drug (1997) from Nine Inch Nails on Vimeo.
setting of the video.
At 0:14 it makes a return only this time the bottom is seen with a pair of legs and the rest of the body hidden, the idea being hinted at appears to be death of someone, the sky is very grey/blue. At 0:22, it's revisited again for a close up, but once again the shots are very brief, the pace of editing here is rapid.
At 0:29 the framing of the shot is very interesting because we can see half of Reznors head hidden behind a curtain as he lip sync's.
2:33 the video goes green tinted, to match with the drum solo, the pace of editing here picks up rapidly- the green tint to signify the alcohol taking control of the character. At 2:58 the video appears to take much more melancholy video with a longshot showing the full body of the character, leaning towards the camera following the melancholy.
|An example of the abstract imagery|
The location is VERY gothic and dark, the old Victorian esq walls, something seen in previous industrial videos, where the focus here is not on the decay of society but on the decay of the mind, as indicated though Reznors decline into alcohol abuse in the video.
hinting at the 'meaning'
|A med-close up showing the father|
looking out of shot.
At the time the video was fairly expensive with the refrigerated set used and the renting of certain artworks featured throughout the video, these led to a reported $1million music video.