So the feedback we recived for our sample footage clearly indicated that there was an issue with using a young looking protagonist- it didn't fit in with the genre was one of the main issues raised. Obviously we're trying to cater to two different audiences with our video.
A) Re-brand the NiN band to better fit with a modern audience (youth 15-24)
B) Appealing to the older NiN audience- the established fan-base
who have been listening to NiN since the late 80's.
So to do this we thought that our casting had to be reviewed carefully- how we could get our casting to better reflect the video theme.
Checking through we've decided to cast my Uncle in the role....
He's older and thus would appear better in the video- but not so old as to alienate the younger audiences.
He suits the role too with Black hair and stubble- thus making him near perfect for the video.